Pep Talk

In the first of our series of articles we looked at how to choose which sites to use through the use of search traffic statistic provided by the major search engines. Search traffic represents the volume of visitors that are searching the internet for specific keywords and phrases as is an indicator of how many visitor a particular site may attract because of their positioning on the first page of the results for a given term.

Keywords are only an indicator. To fully benefit from a websites traffic it is also important that the page you create has as much information formatted in the most optimized manner so that your ‘advert’ has the best chance of being listed independently on the search engines. This will help drive traffic not just to the website you have advertised with but also send traffic directly to the page showing the advert of your holiday home.

The premise is, that if the page you create is properly formatted and contains the correct information you are able with a little work to make it visible for some of the most targeted keyword searches, sending visitors who are specifically looking for your type of property in your resort location, straight to your villa.This is much more preferable than hoping they click on your villa as one of many in a database search from the websites homepage. This type of search will send traffic to your page but the ratio of enquiries will be much higher in the former scenario than the latter.

The first thing to look for having chosen a number of sites to consider is the landing page. This is the page on the website that you land on when clicking on the link in Google. This should be a page specific to your resort or property type. This being well search for a villa such as yours and click onto one or two of the properties. There are several things to look out for on the ‘advert page’.

First, compare the title of the page between two or more properties. The title is the description you will find in the blue bar at the top of your screen. Check to see if the title is the same or different for each property. The title of any page on a website should be specific to that page. It is one of the most important things that the search engines look at when they index a page. If the website you are looking at has the same title on every page of the site, forget it and move onto the next website in your list for consideration.

If the title are different they should contain some specific information. This includes, The name of the resort, the property type and the rental status. By this I mean for example, a villa for rent in Moraira, Costa Blanca, Spain should have the minimum included phrases of Moraira, Villa, and rental or holiday rental in the title. You can check the actual title against the list of most popular keywords that you have made from the Google keywords tool. If the page title matches up well with a well search phrase then you can look further.

You should also then look to see if the page has a headline. Usually in bold at the top of the page. If the site is doing its job properly, this headline will be whats known as a h1 tag. You can check this by going to the menu bar at the top of your browser. If you are viewing in Internet Explorer, go to ‘View’ and click on the link in the drop down menu for ‘page source’. In Firefox this say just ’source’. A page will appear with the code used to create the page. It looks confusing, but do not be alarmed. Just slowly scan the top third of the page looking for the text used in the headline. Once you have found it, check to see if at either end of the text there is a <h1 symbol. If there is, good, if not, just make a note, a negative point if you will for this site.

Slowly you will be able to build a picture of which sites are most suited to bringing you the most traffic for your villa or apartment advertisement.

About the Author

Neil Ebsworth is the founder of AMLASpain, the Spanish Property MLS for property for sale in Spain and Villa Rentals Spain

The Federal Reserve cut interest rates by three-quarters of a percentage point yesterday as part of another attempt to hold up the financial institutions on Wall Street from further speculation worries. The stock market took some confidence from the move and posted the largest one day gain on the Dow Jones index for quite some time. But as far as struggling home-owners are concerned, the rate cut has done little to ease pressure on their burden. In fact, by cutting interest rates and further weakening the dollar, the Fed had invited higher oil prices, increasing energy and transport costs at a time when most households are already feeling the pinch.

The rate cut which is the third in as many weeks follows the collapse of Bear Stearns, who were eventually bailed out and purchased by JP Morgan for the sum of $2 a share. Bear Stearns had been trading a year ago at nearly $150 dollars a share and fell victim to a run on their shares following rumours over their exposure to the sub-prime mortgage market and the extent of the losses they may have suffered.

The positives from this story are that the Federal Reserve was able to move quickly to back the takeover, helping to minimize the loss of confidence in the general banking sector. The negatives however, which will effect more on the average blue collar worker in America through the imported inflation that the lower dollar will bring, seems to reflect more on the political view of the current administration, who will bend over backwards to prop up the corporations at the expense of the man in the street.

And when your stoic republican points towards the tax rebate that is about to be delivered to every household, as an indication of what the government is doing for the average American in this time of need, don’t be fooled. The maximum $800 dollars rebate is more of a cynical move to help prop up the employment market before a presidential election than it is designed to combat higher gas, food and energy costs.

If the administration wanted to do more to help those affected by the current mortgage crisis they could start by suspending the ability of the banks to foreclose on homeowners by auto-computer programs. A large problem with the mortgage lenders at the moment is that they have out-sourced their administration to companies who are ill equipped or poorly trained to deal with the problems that are arising. These outsourcing companies never foresaw the numbers of cases that they would be dealing with and computerised most of their procedures to cut costs. What has resulted is computerised foreclosure, without consultation and where consultation occurs, it may already be too late to achieve a positive result.

If each case was required to be reviewed independently, it could be determined whether it was sold incorrectly to begin with and where possible it could be re-written so that those home-owners who were never going to be able to afford the true cost and were effectively swindled, could refinance under terms they may allow them to keep their home. This would, of course, create a back-up of cases, but this effective delay in foreclosing on peoples homes maybe the delay required to unravel the truths behind the companies that made billions of dollars profit from those who could least afford it.

About the Author

Neil Ebsworth is the founder of AMLASpain, the MLS for properties in Spain and with a home for sale in Mount Pleasant SC real estate in the US is keen observer of US Real Estate trends